The Nike Air Force 1 with the premium boot leather treatment by Nike iD is just what the Weather is calling for. Nike iD are putting out a few flavors of these. Let us know which ones you got.

Play Cloth is the featured line , the new University look for the Holiday is HOT! Plus the innovative idea to display the line in a video caught my attention. Play Cloth teamed up with  Illusive Media & NYC based producer Jet.Audio, to make this happen. Post courtesy of  Highsnobiety. Get your clothing line featured. […]

Shout Out to Dunk Xchange , Got a chance to get to the Event Check out some of the footage taped by Mondo.  

Reebok Classics and Swizz Beatz hosted a launch party at Espace on Tuesday, July 19th, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial.  Friends of Swizz including Jay-Z, Beyonce, Alicia Keys, Sean “P. Diddy” Combs, Gayle King, Pharrell Williams, Clive Davis, DJ Khaled, Busta Rhymes, […]