Shout Out to Dunk Xchange , Got a chance to get to the Event Check out some of the footage taped by Mondo.  

  Hypebeast covers a tennis staple, the Nike Match Classic’s simplified design aesthetic has stood the test of time. In its latest transformation, the shoe is elevated with premium leather and distinct black hits in the laces and inner collar, complemented with a classic white midsole. Although the tennis slam season has wound down, the […]

  Sneakers may be have invented for function over form, but for years avid collectors worldwide have treated certain pieces of footwear as art. Life + Times caught up with Tom Luedecke, Senior Footwear Designer for Jordan Brand, one of the men responsible for the newest addition to the legendary line. Here, Luedecke delves into […]

Reebok Classics and Swizz Beatz hosted a launch party at Espace on Tuesday, July 19th, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial.  Friends of Swizz including Jay-Z, Beyonce, Alicia Keys, Sean “P. Diddy” Combs, Gayle King, Pharrell Williams, Clive Davis, DJ Khaled, Busta Rhymes, […]

adidas Originals throw back with their second collection collaborating with the snowboarding brand Burton. This 90′s inspired collection features 8 footwear and 25 apparel pieces, ranging from base layer T-shirts to flannel shirts and technical winter jackets. The line features several items designed by Kazuki Kuraishi, including this pair of winterized sneakers.    

Freshnessmag.com covers the release of the Derek Jeter, Jordan Brand-DJ3K . The Captain of New York Yankees will become the 28th member of baseball’s most storied group – those who reached 3,000 hits in their careers The Jordan Brand has really outdone themselves for this collection. Every detail makes this a “MUST HAVE!”. Jordan Brand […]